AfG 22 Sugary soft drinks still popular 23 Franken Brunnen: partnership extended 24 Fruit Juice Association: forecast for orchard harvest 52 Riha Wesergold relies on 100 percent organic in Dodow Beer Talk 6 Germany-wide beer partner of the Motel One hotel group 6 Bavarian State Brewery Weihenstephan invests in new combination cellar 7 Gaffel extends its contract 7 Alpirsbacher reports increase in sales 5 8 Westerwald Brewery draws up half-year balance sheet 9 Kollex Beer Monitor 2024: Germany-wide beer preferences 12 Heidelberg Brewery: profile sharpened for new start 14 Brewing industry 2023: a year in review – BarthHaas report 2023/2024 17 Allgäuer Brauhaus sees itself well positioned Marketplace 42 Sustainability: nine initiatives quickly become effective Market research 40 Turnaround in retail – new desire to buy meets strong price awareness Trade fairs 57 Anuga 2025 with redesign the hall structure Spirits 54 Diversa takes over German distribution for Stroh-Rum 54 Smirnoff Ice: fresh design for new sales prospects Companies 13 Mineralbrunnen Überkingen-Teinach: regular election of the supervisory board 19 Schörghuber Group: growth through strategic investments 21 Aramark moves into new headquarters in Frankfurt am Main 21 GLN Getränkelogistik Nord founded 31 Hassia Group bundles activities 31 Motel One: partnership extended 49 Berentzen: sale of the Grüneberg site 51 Refresco Germany takes over the Grüneberg site 53 Gastro Drinks National: new partner Scandic Hotels Germany 53 Brown-Forman Germany integrates the Austrian, Swiss and Malta markets Packaging 39 Cooperation to promote sustainable reusable systems 50 Attached bottle caps cause criticism Wine 26 Profile of the German wine-growing regions 32 Wine and juice in kiosks: a growing trend 36 Wine queen era – long-standing tradition divides the Palatinate 46 Ambitious chapter: Niepoort & Friends 55 Consorzio Prosecco DOC relies on AI-supported authenticity testing 56 METastic drink creations from Katlenburger Sections 3 Imprint 4 Contents Makers & Markets 58–66

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