The Brand Promotion Committee strictly abides by Chinese laws, regulations and the charter of the committee. In order to achieve the strategic goal put forward by President Xi in his speech at the 18th National Congress of the Communist Party of China: "Promote the transformation of Chinese manufacturing to Chinese creation, Chinese speed to Chinese quality, and Chinese products to Chinese famous brands", the committee fully utilizes its advantages of having a group of well-known domestic and foreign experts, scholars, professors, doctoral supervisors and a team of experts specializing in brand research, learns and studies domestic and foreign brand theories, explores the path and model of socialist brand construction with Chinese characteristics, and guides enterprises to strive to create famous brands; summarizes and promotes the typical experience of Chinese enterprises in brand building, development, and innovation, provides all-round services for enterprises to implement brand strategies, and enables enterprises to better participate in international competition; allows more well-known Chinese brands to go abroad and to the world, and realize the great rejuvenation of the Chinese nation.