Strictly Business Ltd (Strictly Business) and Tony Vidler., CFP, CLU, ChFC The adviser to the advice industry. Financial services professional. Expert witness. Business Mentor providing coaching and mentoring and practical professional development for financial advisers, financial advisors, financial planner and financial planning practices. Particular skills in compliance, regulation, best practice advice, sales tools, sales training, sales skills, brand development, value creation, USP, value proposition, content marketing, digital marketing, social media marketing for professional service firms.